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Outsmartly solves the performance problems associated with dynamic Personalization and A/B testing. Outsmartly enables dynamic page modifications to run at the CDN’s edge—providing unique responses to each user, without the need to return to an origin server. Dynamic modifications have typically been at odds with fast page load times, forcing engineers to choose between the delay of returning to an origin server or the delay of client side JavaScript SDKs. Outsmartly runs entirely at the network’s edge and has been designed to idiomatically support the Jamstack and headless architectures.